Participants:

• Stakeholders
• Developers
• 2 Junior Designers
• Lead Designer

Objective: To brainstorm and develop ideas for improving the video creation and editing features of the app based on user testing feedback.

Session Agenda:

1. Introduction and Objectives (5 mins)
   • Brief overview of the user testing feedback and thematic analysis.
   • Emphasize the importance of addressing user frustrations and enhancing usability.
2. Review of User Testing Insights (10 mins)
   • Highlight key findings: interface complexity, accessibility issues, workflow disruptions, time management, and unmet expectations.
3. Brainstorming Session (30 mins)
   • Split into small groups to ideate on specific themes.
   • Group 1: Simplifying the Interface
   • Group 2: Enhancing Accessibility and Practicality
   • Group 3: Improving Workflow and Efficiency
   • Group 4: Aligning Features with User Expectations
4. Group Presentations (15 mins)
   • Each group presents their ideas.
   • Discussion and feedback from stakeholders and developers.
5. Prioritization and Action Plan (15 mins)
   • Prioritize the ideas based on feasibility, impact, and alignment with AI feature focus.
   • Develop a roadmap for implementation.

Detailed Documentation:

1. Introduction and Objectives

• Lead Designer: "Welcome, everyone. Based on recent user testing, we're focusing on improving our video creation and editing features. We aim to address user frustrations, enhance usability, and align with our AI feature focus. Let's dive into the insights."

2. Review of User Testing Insights

• Interface Complexity:
  • Users found the editing tools confusing and frustrating.
  • Example: Participants struggled to identify and use tools, leading to repetitive reshooting.
• Accessibility Issues:
  • Users operated the app with knuckles or wet hands, indicating a need for more touch-friendly controls.
  • Example: Rushing back to the camera after starting the recording.
• Workflow Disruptions:
  • Users had to delete and reshoot scenes to add simple features, indicating a need for non-linear editing.
  • Example: Participant distressed over needing to delete all clips to add a timer.